International Marketing Management | Master of Science in Economics and Business Administration

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers.

In this master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of thisEFMDaccredited programme is carefully designed to carry strong career-building potential.

During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.

The curriculum of this master's programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback. About 80% of the programme's master's theses are based on real-life business problems.

What will you learn in the programme?

As a graduate of the programme, you will be an expert in international marketing management.

You will develop a market oriented, global, entrepreneurial, and sustainable mindset, see dynamic business environments as opportunities, and be able to make strategic marketing decisions in such environments.

During your studies, you will acquire:

• professional skills, knowledge and relevant business skills to analyse challenges in the international marketing environment and develop, critically evaluate and implement international marketing-related strategies;
• competence in applied business research: you will be able to analyse related research problems systematically, produce academic research according to the principles of good scientific conduct, draw justified conclusions and discuss the implications of research results analytically;
• a responsibility perspective on business decisions: you will have a profound understanding on business-related responsibility issues and be able to evaluate the consequences of business decisions critically from a responsibility perspective;
• teamwork and presentation skills to collaborate and communicate with others and be an effective team member capable of solving problems.