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Master's Programme in Business Analytics

Oulun yliopisto | University of Oulu
2 years
Eligible for study allowance
Application deadline: Joint application January
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Master's Programme in Business Analytics

Master's Programme in Business Analytics

The graduates will:

  • be experts in analytics who understand the needs of business, industrial and public organisations in regard to gathering, analysing and using digital data for decision-making, operations and development work.
  • be able to choose and deploy the relevant analytics theories and methods and they have gained experience in using tools and environments for solving real-life analytics problems.
  • be able to search for, gather and create research data and produce research reports based on scientific conduct in multi-disciplinary settings and different empirical contexts.
  • have teamwork and project-based collaboration competencies, be able to solve problems for and with external stakeholders, and have good communication skills.

Business Analytics is a two-year programme which incorporates both theoretical knowledge and practical skills in data-driven analytics.Students have a choice of three degree-specific study paths:

  • Business Analyst
  • Data Engineer
  • Information Analyst

These study paths lead to these three degrees, respectively:

  • Business, Master of Science (Business Administration)
  • Engineering, Master of Science (Technology)
  • Information Processing Science, Master of Science (Information Processing)

As we live in a world overwhelmed with information and data, we need the appropriate skills and abilities to manage and utilise these resources. The graduates of this programme will be well-equipped to confront a changing world and take on its challenges and opportunities. They will be able to use the methods and tools they have acquired in the programme in real-world business, industrial and other organisational contexts.

A business analyst graduate will understand data acquisition and management and demonstrate how to deploy information for business development end execution,  optimisation and decision-making.

A data engineer graduate will be able to manage the gathering, organisation and mining of data. The graduate will know how to acquire and manipulate data for development, optimisation and deployment.

An information analyst graduate will understand data acquisition and management and demonstrate how to develop, deploy and make use of information systems for understanding and improving processes and organisational dynamics.

The University of Oulu is extremely well-positioned in offering this programme.  The university is world-renowned for its leading research in information and communication technologies and the Oulu Business School responsible for the programme is an AACSB-accredited institution, which is one of the most significant recognitions given to learning institutions in this field.

The University of Oulu is home to trail-blazing research in past, present and future wireless communication technologies, including 5G and beyond with its 6G Flagship programme. The university is at the forefront of Artificial Intelligence research and its various fields, such as machine learning and data mining. The Oulu area is also a major high-tech hub with a heavy industry presence in technology, and many start-ups have spun off of university research. The university provides students with a highly respected education that is built on expertise in how to utilize digital data for business development and execution needs.

The combination of strengths creates a unique learning experience for Business Analytics students. Analytics is at the heart of the information era, and graduates will have gained the necessary skills to gather, manage, analyse and utilise information based on analytics.

The graduates can work both as individual business analysis and development experts and act as competent members in analytics teams of small and medium-size companies, public organizations and global corporations. Entrepreneurship is also a realistic opportunity for the graduates, based on the combined skills that they acquire in the program and the rapidly growing needs for data-driven business analytics services and solutions.

Analytics experts are in very high demand globally, and Business Analytics graduates can start building international careers, having both the scientific knowledge and the hands-on skills.

Admission requirements

Visit the programme page to see the admission requirements and how to apply through an online joint application system at

Degree / diploma

Master of Science


Tuition fee: for non-EU/EEA citizens 12 000 euros

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Oulun yliopisto | University of Oulu

Oulun yliopisto | University of Oulu

Oulun yliopisto on kansainvälinen tiedeyliopisto, jossa tehdään tiedettä arktisella asenteella. Monitieteinen osaamisemme keskittyy etenkin teknologiaan, terveyteen ja kulttuuriin sekä muutoksiin pohjoisessa elinympäristössä. Yliopistossa työskentelee 3000 oman alansa ammattilaista ja opiskelee yli 13 000 opiskelijaa. Perus- ja jatkotutkintoon tähtäävät koulutukset sekä...

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Oulun yliopisto | University of Oulu

Pentti Kaiteran katu 1
90014 Oulu

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